Fast-food mascots are nothing new. In fact, they've been around for decades, promoting chains. These retro Burger King ...

When breaking down the difference in fast food vs. fast casual, there's one criterion that stands out pretty starkly: the mascot. Fast casual generally doesn't have 'em, but fast food mascots litter ...

Some fast food mascots have remarkable staying power. Ronald McDonald, for example, is decades older than most of his customers today. Other mascots come and go too quickly to remember. Even those who ...

Getting the backing of a major celebrity is a tried-and-true way to break through at the Super Bowl. But instead of A-listers, Instacart is betting on the endorsement of some of America’s most iconic ...

Tony the Tiger isn't just good—he's GRRREAT! So are Frosted Flakes (and these cereal treats). Back in 1952, he had a mascot partner named Katy the Kangaroo, but only Tony the Tiger has stood the test ...

OK, I just named the ones I personally think are creepy. If your most shuddersome mascot didn't make the list, that's why. Or I wasn't aware of them, or they weren't high profile enough to make the ...

Like Mr. Peanut, the Kool-Aid Man and Tony the Tiger, the Pillsbury Doughboy is one of the most legendary food mascots of all time. And for good reason! He’s absolutely adorable, he’s soft and doughy, ...

Instacart’s first Super Bowl ad is a who’s who of mascots. The 30-second, called “We’re Here,” features nine mascots, from Mr. Clean to the Duracell Bunny, racing to deliver a groceries to a family.